Many organizations are starting to look at creating a “customer experience strategy”. This is management-speak for generating customer advocacy, brand loyalty and an emotional attachment to a product or company. So do those writing technical documentation need to adapt to these changes?
In this presentation, we’ll ask should you write technical documentation that also provides users with a more emotional experience? If so, how should you do it?
Speaker
Ellis Pratt
Sales and Marketing Director, Cherryleaf
Ellis Pratt is a Consulting Technical Communicator and Director at Cherryleaf, a technical writing services company. He has been working in technical... Read More
Ellis Pratt is a Consulting Technical Communicator and Director at Cherryleaf, a technical writing services company. He has been working in technical communication since the early 1990s. He has a degree in Business Studies, and is a member of organizations such as the Institute of Scientific and Technical Communicators, the Institution of Engineering and Technology and the ISTC Management Council. In 2017, he was listed as one of the top 25 Content Experience influencers in the world. In addition, Ellis was a contributor to two books: Current Practices and Trends in Technical Communication, and The Language of Technical Communication.
