In an era where content is king, the need for organized, accessible, and future-proof content has never been more crucial.
Join us as we delve into the key indicators and critical considerations that will help you assess your organization's readiness for structured content. Whether you're a content strategist, marketer, or information professional, this webinar is designed to provide you with valuable insights and actionable steps to ensure a seamless transition to structured content.
During this engaging session, we will explore:
- Understanding Structured Content: Gain a comprehensive understanding of what structured content is and why it is essential in today's dynamic digital landscape.
- Assessing Your Current State: Learn how to evaluate your existing content ecosystem to identify areas of strength and potential areas for improvement.
- Benefits of Structured Content: Explore the tangible benefits of implementing structured content, including improved findability, enhanced user experience, and increased content reuse.
- Building a Business Case: Acquire the knowledge needed to build a compelling business case for structured content within your organization, gaining support from key stakeholders.
Speaker
Val Swisher
Founder and CEO of Content Rules, Inc., Content Rules
Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in... Read More
Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Facebook, Roche, and IBM. Her latest book is The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale (XML Press, 2021), with co-author Regina Lynn Preciado. Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.
