How can you make sure you are giving your end users the information they need and want the most? That’s what micro content from MadCap Flare and analytics from MadCap Central are all about. Separately, they’re each great at helping you connect users’ needs with the most appropriate information. And together, they’re even better.
In this webinar, MadCap Software Documentation Director Paul Stoecklein, along with Customer Success Director Jennifer Morse, will walk you through the main ways that micro content and MadCap Central analytics can help keep your output relevant and useful, giving your customers the best documentation experience possible.
Specifically we’ll provide demos and take a look at:
- How micro content helps you provide more targeted information, making it easier for users to find what they need
- How to use analytics in MadCap Central to focus your micro content efforts in MadCap Flare, therefore improving search experiences
- How analytics can open your eyes to other ways readers are using your output, and how you can make enhancements to it as a result
- And much more
Speakers
Jennifer Morse
Vice President of Customer Success, MadCap Software, Inc.
Jennifer Morse has over 20 years of software sales experience in the technical communication and content development industry. In addition to overseeing... Read More
Jennifer Morse has over 20 years of software sales experience in the technical communication and content development industry. In addition to overseeing the Customer Success and Sales Engineering team, her focus is to promote customer onboarding, promote the value of the company’s solutions to the marketplace, solicit customer feedback, and report on trends in the industry that can help improve the company’s offerings. Since joining the company in 2006, and prior to moving into the role of Customer Success, Jennifer played an integral role in managing company’s growing sales organization, by increasing market share in the United States, and the expansion into overseas markets, including Europe, the Middle East and India.
Paul Stoecklein
Documentation Director, MadCap Software, Inc.
Paul Stoecklein has over 20 years of experience as a writer, editor, and documentation specialist. In that time, he has worked for a wide range of... Read More
Paul Stoecklein has over 20 years of experience as a writer, editor, and documentation specialist. In that time, he has worked for a wide range of companies, including Anheuser-Busch, Edward Jones, and eHelp Corporation. Since the formation of MadCap Software in early 2005, Paul has headed its documentation department.
