How we create, manage and deliver content continues to evolve, sometimes at a rapid pace (think Covid-19 and eLearning). As change occurs, so do the needs and expectations our customers – whether it is to improve user experience and engagement, increase ticket deflection and reduce support calls, strengthen collaboration with subject matter experts, reduce dependencies on IT resources, or further streamline the entire content development lifecycle.
In this special 90-minute webinar, we’ve assembled a panel of expert speakers representing a range of industries and specialties to help answer questions facing content developers, instructional designers, technical writers, learning & development managers, and more.
Problems and challenges we plan to address include:
- Usability: How can we leverage new concepts and technologies to improve user experiences?
- Ticket Deflection/Self Support: How do you get the right content to your users quickly and efficiently?
- Analytics: How can you use analytics to help improve your content and drive self-help and ticket deflection?
- Content Efficiency: How do you eliminate content duplication across teams and departments?
- Technology Stack: How do you determine where cloud-based technologies fit into your technology stack?
- Responsive Design: More important than ever, how do you make sure your content can be viewed from any device?
- And much more!
Plus we’ll end the webinar with a panel Q&A open to attendees.
Our panelists include Kate Schneider, Jenni Christensen, Luciana Voigt, Paul Stoecklein, hosted by Jennifer Morse of MadCap Software.
Speakers

Kate Schneider
Lead Technical Writer, Maxar Technologies
Kate Schneider is a Lead Technical Writer at Maxar Technologies in Denver, CO, where her documentation helps users view and analyze satellite imagery.... Read More
Kate Schneider is a Lead Technical Writer at Maxar Technologies in Denver, CO, where her documentation helps users view and analyze satellite imagery. Kate has been documenting software for 13 years, including 2.5 years on the MadCap Doc Team. Kate holds an MS in Technical Communication from Northeastern University. If she’s not writing, she’s probably playing video games, drinking beer, or petting all the dogs.

Jenni Christensen
Training and Technical Documentation Manager, PLEXSYS
Jenni Christensen is the Technical Documentation Manager at PLEXSYS, a company with 40+ software applications supporting simulation and training in the... Read More
Jenni Christensen is the Technical Documentation Manager at PLEXSYS, a company with 40+ software applications supporting simulation and training in the defense industry. As a former science teacher, she loves simplifying complex ideas to make learning easier. Using her curriculum and design experience, she leads her team in creating effective, educational, and visually appealing software manuals.

Luciana Voigt
CEO, TECHKNOWBOT
Luciana Alvear Voigt is a renowned international content strategist, technical writer, and translator, with 10+ experience managing technical writers and... Read More
Luciana Alvear Voigt is a renowned international content strategist, technical writer, and translator, with 10+ experience managing technical writers and documenting software for HR, HCM, ERP, Access, and Security. Luciana is the Founder and CEO of TECHKNOWBOT, a global company that develops solutions and services to provide smart chatbots, focusing on the integration with knowledge bases built with MadCap Flare, guaranteeing top performance and outstanding response rates that will reduce the time of response of highly demanded customer services.

Paul Stoecklein
Documentation Director, MadCap Software, Inc.
Paul Stoecklein has over 20 years of experience as a writer, editor, and documentation specialist. In that time, he has worked for a wide range of... Read More
Paul Stoecklein has over 20 years of experience as a writer, editor, and documentation specialist. In that time, he has worked for a wide range of companies, including Anheuser-Busch, Edward Jones, and eHelp Corporation. Since the formation of MadCap Software in early 2005, Paul has headed its documentation department.

Jennifer Morse
Vice President of Customer Success, MadCap Software, Inc.
Jennifer Morse has over 20 years of software sales experience in the technical communication and content development industry. In addition to overseeing... Read More
Jennifer Morse has over 20 years of software sales experience in the technical communication and content development industry. In addition to overseeing the Customer Success and Sales Engineering team, her focus is to promote customer onboarding, promote the value of the company’s solutions to the marketplace, solicit customer feedback, and report on trends in the industry that can help improve the company’s offerings. Since joining the company in 2006, and prior to moving into the role of Customer Success, Jennifer played an integral role in managing company’s growing sales organization, by increasing market share in the United States, and the expansion into overseas markets, including Europe, the Middle East and India.

Jess Kuras
Senior Technical Writer, Fitbit
Jess Kuras is a Senior Technical Writer at Fitbit, where she writes and edits customer-facing help articles and user manuals. In 2017, she began migrating... Read More
Jess Kuras is a Senior Technical Writer at Fitbit, where she writes and edits customer-facing help articles and user manuals. In 2017, she began migrating the entire Fitbit help site to MadCap Flare, consisting of nearly 150 articles in 11 different languages. In the process, she received her MadCap Advanced Developer Certification.