Metadata is the engine behind every scalable, AI‑enabled content ecosystem. It determines how content is found, assembled, reused, delivered, governed, and personalized. Without a strong metadata strategy, organizations struggle with findability, inconsistent experiences, and inefficient content operations.
In this webinar, you’ll learn how to design and implement a practical metadata management plan that enhances searchability, supports personalization, and unlocks automation across your content lifecycle.
Join Con Gottfredson, Founding Partner & Chief Learning and Job Performance Strategist at APPLY Synergies, and Chris Kocher, Senior Solutions Architect at MadCap Software, as they break down the essential components of a modern metadata framework. You’ll discover how to identify the right metadata categories, align structures to organizational goals, and ensure consistent application across teams and tools.
Whether you’re modernizing an existing content ecosystem or creating a metadata strategy from the ground up, this session will help you establish a durable foundation for intelligent, future-ready content.
Speakers
Conrad Gottfredson
APPLY Synergies
Chris Kocher
Senior Solutions Architect, MadCap Software
Chris Kocher is a word enthusiast, a veteran English teacher, and self-prescribed “tech-head” who lives and breathes technology as much as he is obsessed... Read More
Chris Kocher is a word enthusiast, a veteran English teacher, and self-prescribed “tech-head” who lives and breathes technology as much as he is obsessed about effective learning. Having spent nearly two decades as a professional educator with an intense focus on melding the benefits of technology with the intricate aspects of learning and development, he now is with the MadCap Software team as a senior solutions architect. In this role, he revels in solving complex problems and working alongside other industry-leading minds to help organizations re-envision how enterprise learning can scale and be effective, engaging and personalized.
