Content is a vital competitive advantage, but it’s rarely treated as such.
In this LTDX 2021 session, Leslie Farinella explores how optimizing content creation and delivery processes can empower your organization and enable you to scale your content for growth without creating a maintenance burden for your content teams.
In this webinar, you will learn how to meet market ad business drivers, optimize content creation — from hand-crafted to mass customization, personalization by role, region, and product and how to truly treat your content as a competitive advantage to upskill/reskill, onboard, support customers and apply content in the flow of work.
Speaker
Leslie Farinella
President, Content Rules
Leslie Farinella is the President of Content Rules, a consultancy that helps organizations harness the value of content. She believes capturing and... Read More
Leslie Farinella is the President of Content Rules, a consultancy that helps organizations harness the value of content. She believes capturing and delivering information is essential for an organization’s growth and adaptability. Leslie views people, processes, content, technology, and governance as interconnected elements of a scalable solution.
